Today's best Apple Watch sales deliver last-minute holiday deals from $189

Amazon and Best Buy are enticing shoppers to pick up last-minute holiday gifts with fresh discounts on Apple Watch models, including the Series 10 and Ultra 2.

New for Thursday is a steeper price drop on the Apple Watch Ultra 2 at both Amazon and Best Buy. Now $719 after an $80 discount off MSRP, the deal offers the best price available on the black titanium case option, according to our Apple Watch Ultra 2 Price Guide. You can also snap up to $100 off the Series 10 with the discounts below. And for those looking to hit the lowest price point period, the SE 2 is down to $189.

Apple Watch sale

• 40mm Apple Watch SE 2 (Aluminum Case): $189 ($60 off) at Amazon
• 44mm Apple Watch SE 2 GPS (Aluminum Case): $219 ($60 off) at Amazon
• 42mm Apple Watch Series 10 (Aluminum Case): $329.99 ($100 off) with on-page coupon at Amazon
• Apple Watch Ultra 2 with black case: $719 ($80 off) at Amazon & Best Buy

Why we're covering these deals: Apple Watches are regularly on holiday gift lists due to their health monitoring benefits, from fall detection to sleep tracking. The deals above reflect the lowest prices at reputable retailers, according to our research.

You can also check out the latest offers on additional band styles and case colors in our Apple Watch Price Guide and Apple Watch deals roundup.